Dr. Latha K - Faculty at Saintgits Institute of Management

Dr. Latha K ( Ph.D, MBA, AMT )

Designation
:

Assistant Professor (Senior)

Area
:

Marketing

Education
:

Ph.D, MBA, AMT

Overview

Dr. Latha. K has 15 years of experience in academics and two years of experience in industry. After graduation in B.B.A with 7th rank and post graduation in M.B.A with 2nd rank, she started her career as Marketing Coordinator at IPSR solutions Ltd. She has achieved her Ph.D. from Karpagam University, Coimbatore in Management and has secured the Best Research Paper Award for her research article in the international Conference organized by International Association of Research & Development Organization (IARDO), New Delhi in association with Ministry of Commerce and Industry, Government of India. She has presented papers in International Conferences conducted at IIM- Indore, IIM – Calicut, XLRI- Jamshedpur and also the IIT-Delhi and  Millikan University, USA organized conference at Bangkok, Thailand. She has more than 20 published research papers in International and national journals to her credit. Her areas of interests include Integrated Marketing Communications, Retail Business Management, Marketing Research and Services Marketing. Dr. Latha has functioned as a subject expert in the interview board in connection with the interview of M.B.A. Students for Govt. of Kerala, in 2014.

Educational Qualifications

  • Ph. D. (Management) - Karpagam University,  Coimbatore. Area: Industrial Relations
  • MBA  -(Marketing & Human Resource Management) - Mudurai  Kamaraj University
  • BBA- Mahatma Gandhi University, Kottayam, Kerala
  • Accredited Management Teacher (AMT)  in Human Resource Management (AIMA, New Delhi)

Work Experience

Teaching

  • Senior Assistant Professor – Special Grade, Dept of Business Administration, Saintgits Institute of Management, Kottayam, Jan 2016 to till date.
  • Associate Professor , Dept of Business Administration, Girideepam Business School, Aug 2005 to Jan 2016
  • Lecturer, Dept of Business Administration, M.M.N.S.S College, Konni, Jan 2003 to Jan 2005

Industrial

2 years industrial experience as Marketing Coordinator at IPSR Solutions Ltd, public limited IT company based at Kottayam, (from January 2001 to January 2003) and


Others

3 months experience as Marketing Research Executive at Bajaj Auto Ltd.

Areas of Interest

Integrated Marketing Communications, Marketing Management, Marketing Research, Retail Business Management, Services Marketing, Organizational Behaviour, Research Methodology and  Industrial Relations

Papers presented

(i). Papers presented in International Conferences

1. Women Empowerment  Through   Rural Women Worker Cooperatives: An Empirical Study With Special Reference To Dairy Cooperatives In Kerala, India, International Conference   on  the theme ‘Business and Entrepreneurship Development in a Globalized and Digitalized Era’ Organizers - MillikinUniversity, USA and 23 other universities of Thailand, Malasia, USA, IIT – Delhi  etc.held at NIDA Business School, Bankok1st July 2018 to 4th July 2018

 

2. Impact of Dairy Cooperatives on the Women Empowerment of Rural Kerala: An Empirical Study With Special Reference To Dairy Cooperatives. International Conference on ‘Worker Cooperatives’, Organized by ILO, International Cooperative Alliance(Asia- Pacific), Europian Union and IIM - K, from 29TH April to 1st May at IIM-K , May 2018.

 

3. Relevant Factors of IR in Rubber Products Manufacturing Industry of Kerala : Do the Perception level of Managerial and Non-managerial Personnel Differ? International Conference on “Entrepreneurship & Sustainability: A Skill India Perspective organized by "International Association Of Research & Development Organization (IARDO) In Association With Footwear Design & Development Institute, (FDDI), Noida, Uttar Pradesh (Ministry of Commerce And Industry, Government Of India  held at Indian Federation of United Nations Associations, New Delhi  on 16 July 2017 .

 

4. Consumer Behavior  and Consumption Pattern on Branded Instant Noodles: Empirical evidence from consumers of Kerala IIM - Indore – NASMEI, Summer Marketing Conference - International Conference on Creating Customer Value, IIM - INDORE  in collaboration with North American Society for Marketing Education in India (NASMEI ) from 27-29 July , 2017

 

 

5.Impact of Industrial Relations on Organizational Performance - A Study of Kerala Based Rubber Products Manufacturing Industry, on Rewriting the Roles: Advancing Employment Relations in work environment’ at XLRI Jamshedpur from 3rd  Dec 2016 to 4th Dec 2016.

6.An Evaluation of Innovative Management Practices in an Indian Manufacturing Unit with Special Reference to Organizational Efficiency, International conference on ‘Management Next –New Paradigms and Innovations’ , at S.B College, Changanacherry, on 13th&14th Jan 2012.


7. The Self Help Group Bank Linkage Programme (SBLP) – Issues that challenge the sustainability of SHGs and the possible solutions, International Conference on Rural Markets, (ICRM 2010) at M G University, Kottayam, Kerala. Organizers - Institute of Human Resources Advancement , University of Colombo, Sri Lanka & M. G University , Kottayam, 2010.

 

 

2. Papers presented in National Conferences

1.An Enquiry on Customer Awareness with reference to Green Marketing of Automobiles – An Empirical Study Conducted at Kottayam, to Explore the Basic Parameters for Development of New Marketing Strategy, at the National Seminar on ‘Green Management and Technology’, Organized By Dept. of Management Studies, Mangalam College of Engineering and Technology in association with the Advanced Centre of Environmental Studies and Sustainable Development, M.G.University, BPCL Kochi Refinery and Hindustan Newsprint Ltd (HNL), Kottayam, Kerala, 2011.
2. Total Productive Maintenance (TPM) and its impact on Employee Efficiency’, at the 3rd Annual Research Congress (KUARC),at Karpagam University, Coimbatore.9th and 10th of December 2011.
3. Issues that Challenge the Sustainability of Industrial Relations Systems in the Changed Industrial Scenario and the Possible Solutions’, at the National Conference on ‘Looming Opportunities & Threats’ -2013, Organized by Dept of management studies, Karpagam University, Coimbatore.,held on 28th Sept , 2012
4.Training & Development Programmes for Improved Employee Performance : A Comparative Study of Selected Organizations from Rubber Products Industry and News Paper Industry,’ at the 4th Annual Research Congress -KUARC- 2012 , Karpagam University, Coimbatore ,held on 29th & 30th of November 2012 .
5. Industrial Relations Practices in Kerala Rubber Products Manufacturing Industry - A Tale of Two Tyre Majors, at the 5th Annual Research Congress -KUARC- 2013, Karpagam University, Coimbatore ,held on 8th December,2013.

Publications / Chapters/ Cases/ Book Review

1. Business Development And Women Empowerment  Through   Rural Women Worker Cooperatives: An Empirical Study With Special Reference To Dairy Cooperatives In Kerala, India Advances in Global Business Research Volume # 15 (Issue # 1) ISSN 1549 – 9332) Page no 529 to 543, October 2018.

2.Impact of Dairy Cooperatives on the Women Empowerment of Rural Kerala: An Empirical Study With Special Reference to Dairy Cooperatives, International Conference on Worker Cooperatives, ISBN No.978-81-926239-4-8,Page Nos. 174-183, May 2018.

3.Consumer Behavior  and Consumption Pattern on Branded Instant Noodles: Empirical evidence from consumers of Kerala, IIM - Indore - NASMEI Summer Marketing Conference - International Conference on Creating Customer Value,  Emerald Publishing (india ) Pvt Ltd. ISBN : 978 - 1 - 78635-416-7, May 2017.

4.An Empirical study on Sustainable Industrial Relations Factors in Kerala Rubber Products Manufacturing Industry. International Index Journal ‘Paripex’-Indian Journal of Research. ISSN No.2250 -1991, Volume: 4, No.4 April -2015, (Impact Factor: 3.4163).

5. A systematic review of research on Industrial Relations. Lux Montis – Peer reviewed Bi- annual Research Journal - ISSN 2321-8053 Vol.2. No.1 July 2014
6. Training & Development Programmes for Improved Employee Performance: A comparative study of Selected Organizations from Rubber Products Industry and newspaper Industry. Asian Journal of Multidimensional Research (AJMR) Vol. 2, Issue 2, Feb 2013 (ISSN Online) :ISSN No. 2278-4853, Listed at : Ulrich’s Periodicals Directory, ProQuest, U.S.A.

7. Customer awareness with reference to Green Marketing of Automobiles – An empirical study to explore the basic parameters for development of a new marketing strategy. Lux Montis – Peer reviewed bi- annual Research Journal - ISSN 2321-8053 Vol.1. No.1 July 2013.


8. Issues that Challenge the sustainability of Industrial Relations Systems in the Changed Industrial Scenario and the Possible Solutions, Karpagam University Research Journal- ISBN No. 978 – 93-82338 – 23-9.Sept. 2012

9. Impact of TPM (Total Productive Maintenance) Practices on Productivity at MRF LTD’. DEECEE school Journal of organizational Management – ISSN No.0972-9003. Vol 111 Issue 1 Sept 2011.Pp.4-22.

10. The Self Help Group Bank Linkage Programme (SBLP) – Issues that challenge the sustainability of SHGs and the possible solutions’, Research Lines- ISSN No.0975-8941, Vol. IV, No.1-B, Jan-June 2011.

11. Indian Dairy Sector: Status and strategies for achieving a Second White Revolution, Research Scholar, Referred Interdisciplinary Research Journal - Scholars Association of Kerala, ISSN No..2249-6696, Vol. 1 , No.1, Sept.2011.

FDP/MDP/Workshop/Consultancy offered

  1. Organized the ‘NIPM –student Chapter Inauguration @ SIM’ program at SIM on 12th October 2018.
  2. Coordinated the ‘two  days Workshop on Entrepreneurship Development’ conducted in association with ICT ,  IEDC and Kerala Start up mission, on 24th and 25th September  at SIM, in 2018.
  3. Coordinated the Program ‘Interaction with social Entrepreneur’ at SIM on 9th August 2018
  4. Coordinated the National level Seminar on ‘Continuing Management Education Series : An update on Emerging Trends on PF and ESI schemes, in association with NIPM at Joyees Residency, Kottayam in Aug 2016.
  5. Coordinated  the ‘Women’s day programme’ on 18th March 2016 at SIM
  6. Coordinated the National Seminar on Emerging Management Scenario sponsored by Mahatma Gandhi University, organized by Girideepam Institute of advanced Learning on 13th Nov, 2006.
  7.  Coordinated the national seminar on “India’s self sufficiency in agricultural sector’ organized by Girideepam Institute of advanced Learning in August 2008.
  8. Conducted  more than 10 training sessions for young entrepreneurs as part of  Rural Self Employment Training programs of   State Bank of Travancore in  2016, 2017 & 2018.

Contact details

Mobile : 9447019173

Email : latha.k@saintgits.org

Overview

Dr. Latha. K has 15 years of experience in academics and two years of experience in industry. After graduation in B.B.A with 7th rank and post graduation in M.B.A with 2nd rank, she started her career as Marketing Coordinator at IPSR solutions Ltd. She has achieved her Ph.D. from Karpagam University, Coimbatore in Management and has secured the Best Research Paper Award for her research article in the international Conference organized by International Association of Research & Development Organization (IARDO), New Delhi in association with Ministry of Commerce and Industry, Government of India. She has presented papers in International Conferences conducted at IIM- Indore, IIM – Calicut, XLRI- Jamshedpur and also the IIT-Delhi and  Millikan University, USA organized conference at Bangkok, Thailand. She has more than 20 published research papers in International and national journals to her credit. Her areas of interests include Integrated Marketing Communications, Retail Business Management, Marketing Research and Services Marketing. Dr. Latha has functioned as a subject expert in the interview board in connection with the interview of M.B.A. Students for Govt. of Kerala, in 2014.

Educational Qualifications

  • Ph. D. (Management) - Karpagam University,  Coimbatore. Area: Industrial Relations
  • MBA  -(Marketing & Human Resource Management) - Mudurai  Kamaraj University
  • BBA- Mahatma Gandhi University, Kottayam, Kerala
  • Accredited Management Teacher (AMT)  in Human Resource Management (AIMA, New Delhi)

Work Experience

Teaching

  • Senior Assistant Professor – Special Grade, Dept of Business Administration, Saintgits Institute of Management, Kottayam, Jan 2016 to till date.
  • Associate Professor , Dept of Business Administration, Girideepam Business School, Aug 2005 to Jan 2016
  • Lecturer, Dept of Business Administration, M.M.N.S.S College, Konni, Jan 2003 to Jan 2005

Industrial

2 years industrial experience as Marketing Coordinator at IPSR Solutions Ltd, public limited IT company based at Kottayam, (from January 2001 to January 2003) and


Others

3 months experience as Marketing Research Executive at Bajaj Auto Ltd.

Areas of Interest

Integrated Marketing Communications, Marketing Management, Marketing Research, Retail Business Management, Services Marketing, Organizational Behaviour, Research Methodology and  Industrial Relations

Papers presented

(i). Papers presented in International Conferences

1. Women Empowerment  Through   Rural Women Worker Cooperatives: An Empirical Study With Special Reference To Dairy Cooperatives In Kerala, India, International Conference   on  the theme ‘Business and Entrepreneurship Development in a Globalized and Digitalized Era’ Organizers - MillikinUniversity, USA and 23 other universities of Thailand, Malasia, USA, IIT – Delhi  etc.held at NIDA Business School, Bankok1st July 2018 to 4th July 2018

 

2. Impact of Dairy Cooperatives on the Women Empowerment of Rural Kerala: An Empirical Study With Special Reference To Dairy Cooperatives. International Conference on ‘Worker Cooperatives’, Organized by ILO, International Cooperative Alliance(Asia- Pacific), Europian Union and IIM - K, from 29TH April to 1st May at IIM-K , May 2018.

 

3. Relevant Factors of IR in Rubber Products Manufacturing Industry of Kerala : Do the Perception level of Managerial and Non-managerial Personnel Differ? International Conference on “Entrepreneurship & Sustainability: A Skill India Perspective organized by "International Association Of Research & Development Organization (IARDO) In Association With Footwear Design & Development Institute, (FDDI), Noida, Uttar Pradesh (Ministry of Commerce And Industry, Government Of India  held at Indian Federation of United Nations Associations, New Delhi  on 16 July 2017 .

 

4. Consumer Behavior  and Consumption Pattern on Branded Instant Noodles: Empirical evidence from consumers of Kerala IIM - Indore – NASMEI, Summer Marketing Conference - International Conference on Creating Customer Value, IIM - INDORE  in collaboration with North American Society for Marketing Education in India (NASMEI ) from 27-29 July , 2017

 

 

5.Impact of Industrial Relations on Organizational Performance - A Study of Kerala Based Rubber Products Manufacturing Industry, on Rewriting the Roles: Advancing Employment Relations in work environment’ at XLRI Jamshedpur from 3rd  Dec 2016 to 4th Dec 2016.

6.An Evaluation of Innovative Management Practices in an Indian Manufacturing Unit with Special Reference to Organizational Efficiency, International conference on ‘Management Next –New Paradigms and Innovations’ , at S.B College, Changanacherry, on 13th&14th Jan 2012.


7. The Self Help Group Bank Linkage Programme (SBLP) – Issues that challenge the sustainability of SHGs and the possible solutions, International Conference on Rural Markets, (ICRM 2010) at M G University, Kottayam, Kerala. Organizers - Institute of Human Resources Advancement , University of Colombo, Sri Lanka & M. G University , Kottayam, 2010.

 

 

2. Papers presented in National Conferences

1.An Enquiry on Customer Awareness with reference to Green Marketing of Automobiles – An Empirical Study Conducted at Kottayam, to Explore the Basic Parameters for Development of New Marketing Strategy, at the National Seminar on ‘Green Management and Technology’, Organized By Dept. of Management Studies, Mangalam College of Engineering and Technology in association with the Advanced Centre of Environmental Studies and Sustainable Development, M.G.University, BPCL Kochi Refinery and Hindustan Newsprint Ltd (HNL), Kottayam, Kerala, 2011.
2. Total Productive Maintenance (TPM) and its impact on Employee Efficiency’, at the 3rd Annual Research Congress (KUARC),at Karpagam University, Coimbatore.9th and 10th of December 2011.
3. Issues that Challenge the Sustainability of Industrial Relations Systems in the Changed Industrial Scenario and the Possible Solutions’, at the National Conference on ‘Looming Opportunities & Threats’ -2013, Organized by Dept of management studies, Karpagam University, Coimbatore.,held on 28th Sept , 2012
4.Training & Development Programmes for Improved Employee Performance : A Comparative Study of Selected Organizations from Rubber Products Industry and News Paper Industry,’ at the 4th Annual Research Congress -KUARC- 2012 , Karpagam University, Coimbatore ,held on 29th & 30th of November 2012 .
5. Industrial Relations Practices in Kerala Rubber Products Manufacturing Industry - A Tale of Two Tyre Majors, at the 5th Annual Research Congress -KUARC- 2013, Karpagam University, Coimbatore ,held on 8th December,2013.

Publications / Chapters/ Cases/ Book Review

1. Business Development And Women Empowerment  Through   Rural Women Worker Cooperatives: An Empirical Study With Special Reference To Dairy Cooperatives In Kerala, India Advances in Global Business Research Volume # 15 (Issue # 1) ISSN 1549 – 9332) Page no 529 to 543, October 2018.

2.Impact of Dairy Cooperatives on the Women Empowerment of Rural Kerala: An Empirical Study With Special Reference to Dairy Cooperatives, International Conference on Worker Cooperatives, ISBN No.978-81-926239-4-8,Page Nos. 174-183, May 2018.

3.Consumer Behavior  and Consumption Pattern on Branded Instant Noodles: Empirical evidence from consumers of Kerala, IIM - Indore - NASMEI Summer Marketing Conference - International Conference on Creating Customer Value,  Emerald Publishing (india ) Pvt Ltd. ISBN : 978 - 1 - 78635-416-7, May 2017.

4.An Empirical study on Sustainable Industrial Relations Factors in Kerala Rubber Products Manufacturing Industry. International Index Journal ‘Paripex’-Indian Journal of Research. ISSN No.2250 -1991, Volume: 4, No.4 April -2015, (Impact Factor: 3.4163).

5. A systematic review of research on Industrial Relations. Lux Montis – Peer reviewed Bi- annual Research Journal - ISSN 2321-8053 Vol.2. No.1 July 2014
6. Training & Development Programmes for Improved Employee Performance: A comparative study of Selected Organizations from Rubber Products Industry and newspaper Industry. Asian Journal of Multidimensional Research (AJMR) Vol. 2, Issue 2, Feb 2013 (ISSN Online) :ISSN No. 2278-4853, Listed at : Ulrich’s Periodicals Directory, ProQuest, U.S.A.

7. Customer awareness with reference to Green Marketing of Automobiles – An empirical study to explore the basic parameters for development of a new marketing strategy. Lux Montis – Peer reviewed bi- annual Research Journal - ISSN 2321-8053 Vol.1. No.1 July 2013.


8. Issues that Challenge the sustainability of Industrial Relations Systems in the Changed Industrial Scenario and the Possible Solutions, Karpagam University Research Journal- ISBN No. 978 – 93-82338 – 23-9.Sept. 2012

9. Impact of TPM (Total Productive Maintenance) Practices on Productivity at MRF LTD’. DEECEE school Journal of organizational Management – ISSN No.0972-9003. Vol 111 Issue 1 Sept 2011.Pp.4-22.

10. The Self Help Group Bank Linkage Programme (SBLP) – Issues that challenge the sustainability of SHGs and the possible solutions’, Research Lines- ISSN No.0975-8941, Vol. IV, No.1-B, Jan-June 2011.

11. Indian Dairy Sector: Status and strategies for achieving a Second White Revolution, Research Scholar, Referred Interdisciplinary Research Journal - Scholars Association of Kerala, ISSN No..2249-6696, Vol. 1 , No.1, Sept.2011.

FDP/MDP/Workshop/Consultancy offered

  1. Organized the ‘NIPM –student Chapter Inauguration @ SIM’ program at SIM on 12th October 2018.
  2. Coordinated the ‘two  days Workshop on Entrepreneurship Development’ conducted in association with ICT ,  IEDC and Kerala Start up mission, on 24th and 25th September  at SIM, in 2018.
  3. Coordinated the Program ‘Interaction with social Entrepreneur’ at SIM on 9th August 2018
  4. Coordinated the National level Seminar on ‘Continuing Management Education Series : An update on Emerging Trends on PF and ESI schemes, in association with NIPM at Joyees Residency, Kottayam in Aug 2016.
  5. Coordinated  the ‘Women’s day programme’ on 18th March 2016 at SIM
  6. Coordinated the National Seminar on Emerging Management Scenario sponsored by Mahatma Gandhi University, organized by Girideepam Institute of advanced Learning on 13th Nov, 2006.
  7.  Coordinated the national seminar on “India’s self sufficiency in agricultural sector’ organized by Girideepam Institute of advanced Learning in August 2008.
  8. Conducted  more than 10 training sessions for young entrepreneurs as part of  Rural Self Employment Training programs of   State Bank of Travancore in  2016, 2017 & 2018.

Contact details

Mobile : 9447019173

Email : latha.k@saintgits.org