Dr. Anu C. H.
Designation: Assistant Professor (Adjunct)
Area: Marketing and Business Analytics
Education: M.Sc., Ph.D.
Dr. Anu C H completed her Ph.D. in marketing management from VIT Business School, Vellore Institute of Technology, Chennai. Prior to her research stint, she has a work experience of two years with L&T infotech Ltd. She was merit scholarship winner throughout her academics and rank holder in masters. She has published papers in reputed peer-reviewed journals and has attended various national level conferences.
Consumer behaviour, retail management, business research methods, e-commerce
Consumer search and purchase behaviour, channel switching, multichannel and omnichannel retailing
Doctor of Philosophy (PhD-Management)- Vellore Institute of Technology, Chennai
Master of Science (Software Technology)- Vellore Institute of Technology, Vellore
Bachelor of Computer Applications – Bharathiar University
Research Associate- VIT Business School, Vellore Institute of Technology, Chennai (July 2016-July 2020)
Software Engineer/Associate – L&T Infotech Ltd., Chennai (December 2012- December 2014)
Anu, C. Haridasan and Angeline, G. Fernando (2018), “Online or instore: unravelling consumer’s channel choice motives”, Journal of Research in Interactive Marketing, Vol. 12 No. 2, pp. 215-230.
Anu C. Haridasan and Angeline, G. Fernando (2019), “Segmentation of online and in-store teen shoppers based on shopping motives”, Journal of Contemporary Management Research, Vol. 13 No. 1, pp. 24-40.
Anu C.H. and Saju, B. (2019), “Measuring motivational factors for product category based on channels”, International Journal of Recent Technology and Engineering, Vol. 8 No. 1, pp. 1561-1564.
Papers presented in Conferences:
Anu, C.H. and Angeline, G.F. (2017), “Comparing online and in-store motivational factors for hedonic and utilitarian products”, 11th NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Great Lakes Institute of Management, Chennai, India.
Anu, C.H. and Angeline, G.F. (2018), “Segmentation of online and in-store teen shoppers based on shopping motives”, ATHENAEUM 2018, VIII International Conference on Contemporary Management Research IC&SR, IIT Madras, Chennai, India
Anu, C.H., Angeline, G.F. and Saju, B. (2019), “ A Push-pull mooring approach to examine consumers cross channel switching intentions”, 13th NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Great Lakes Institute of Management, Chennai, India.
Second rank holder for Masters in software technology from VIT University, Vellore (2010-2012).
Best team management award for the project job portcullis from the training department, L & T Infotech.
Lean Six Sigma – Green Belt Certified
Microsoft SharePoint Application Development 2010 (MCTS 70-573)
Cisco CCNA Certification, Hardware certification
IBM Big Data training course in Accessing Hadoop Data Using Hive
Brain Dumps certification in Web Design Concepts
e-mail id: firstname.lastname@example.org
SAINTGITS INSTITUTE OF MANAGEMENT
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PO Kottayam, Pin – 686532, Kerala
Tel: +91 481 2435960
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