Dr. Anu C H

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Dr. Anu C. H.

Dr. Anu C. H.

Designation:  Assistant Professor (Adjunct)

Area: Marketing and Business Analytics

Education: M.Sc., Ph.D.

Dr. Anu C H completed her Ph.D. in marketing management from VIT Business School, Vellore Institute of Technology, Chennai. Prior to her research stint, she has a work experience of two years with L&T infotech Ltd. She was merit scholarship winner throughout her academics and rank holder in masters. She has published papers in reputed peer-reviewed journals and has attended various national level conferences.

Teaching Interests

Consumer behaviour, retail management, business research methods, e-commerce

Research Interests: 

Consumer search and purchase behaviour, channel switching, multichannel and omnichannel retailing

Educational Qualifications:

Doctor of Philosophy (PhD-Management)- Vellore Institute of Technology, Chennai

Master of Science (Software Technology)- Vellore Institute of Technology, Vellore

Bachelor of Computer Applications – Bharathiar University

Work Experience:

Research Associate- VIT Business School, Vellore Institute of Technology, Chennai (July 2016-July 2020)

Software Engineer/Associate – L&T Infotech Ltd., Chennai (December 2012- December 2014)

Journal Publications:

Anu, C. Haridasan and Angeline, G. Fernando (2018), “Online or instore: unravelling consumer’s channel choice motives”, Journal of Research in Interactive Marketing, Vol. 12 No. 2, pp. 215-230.

Anu C. Haridasan and Angeline, G. Fernando (2019), “Segmentation of online and in-store teen shoppers based on shopping motives”, Journal of Contemporary Management Research, Vol. 13 No. 1, pp. 24-40.

Anu C.H. and Saju, B. (2019), “Measuring motivational factors for product category based on channels”, International Journal of Recent Technology and Engineering, Vol. 8 No. 1, pp. 1561-1564.

Papers presented in Conferences:

Anu, C.H. and Angeline, G.F. (2017), “Comparing online and in-store motivational factors for hedonic and utilitarian products”, 11th NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Great Lakes Institute of Management, Chennai, India.

Anu, C.H. and Angeline, G.F. (2018), “Segmentation of online and in-store teen shoppers based on shopping motives”, ATHENAEUM 2018, VIII International Conference on Contemporary Management Research IC&SR, IIT Madras, Chennai, India

Anu, C.H., Angeline, G.F.  and Saju, B. (2019), “ A Push-pull mooring approach to examine consumers cross channel switching intentions”, 13th NASMEI (North American Society for Marketing Education in India) International Marketing Conference, Great Lakes Institute of Management, Chennai, India.

Achievements:

Second rank holder for Masters in software technology from VIT University, Vellore (2010-2012).

Best team management award for the project job portcullis from the training department, L & T Infotech.

Professional Certifications:

Lean Six Sigma – Green Belt Certified

Microsoft SharePoint Application Development 2010 (MCTS 70-573)

Cisco CCNA Certification, Hardware certification

IBM Big Data training course in Accessing Hadoop Data Using Hive

Brain Dumps certification in Web Design Concepts

Contact Details:

Mobile:8098056614

e-mail id: anudas4@gmail.com

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SAINTGITS INSTITUTE OF MANAGEMENT

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