Dr Latha K

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Dr Latha K​

Dr Latha K

Dr.  Latha K

 

Designation: Associate Professor
Area: Marketing & HR
Education: MBA, Ph. D.

 

Overview

Dr. Latha. K has 16 years of experience in academics and two years of experience in industry. After graduation in BBA with 7th rank and post graduation in MBA with 2nd rank, she started her career as Marketing Coordinator. She has achieved her Ph. D from Karpagam University, Coimbatore in Management and has secured the Best Research Paper Award for her research article in the international Conference organized by International Association of Research & Development Organization (IARDO), New Delhi in association with Ministry of Commerce and Industry, Government of India. She has presented papers in International Conferences conducted at IIM – Indore, IIM – Calicut, IIM- Trichi, XLRI – Jamshedpur, IIT-Delhi and also the IIT – Delhi and Millikan University, USA organized conference at Bangkok, Thailand. She has more than 20 published research papers in International and national journals to her credit. She has also functioned as session chair of international conferences held at IIM- Indore and IIT- Delhi.

 

Educational Qualifications

  • PhD (Management) – Karpagam University, Coimbatore. Area: Industrial Relations
  • MBA – (Marketing & Human Resources Management) – Madurai Kamaraj University
  • BBA –Mahatma Gandhi University, Kottayam, Kerala

 

Work Experience

Teaching

  • Associate Professor, Dept. of Business Administration, Saintgits College of Engineering, Kottayam, January 2016 to till date.
  • Associate Professor, Dept of Business Administration, Girideepam Business School, August 2005 to January 2016.
  • Assistant Professor, Dept. of Business Administration, MMNSS College, Konni, January 2003 to January 2005.

 

Industrial

  • 2 years’ industrial experience as Marketing Coordinator at IPSR Solutions Ltd, public limited IT company based at Kottayam, (from January 2001 to January 2003).

Areas of Interest

Services Marketing, Integrated Marketing Communications, Marketing Research.

 

Papers presented in International Conferences

  • Latha.K (2020).  4th International Conference on Marketing, Technology and Society Title: Identification and Evaluation of Facilitators and Impediments of Advanced IT Adoption by SMEs of Kerala Rubber Products Manufacturing Industry Organized by IIM – Kozhikode, held at IIM-K , 7th -9th Dec,2020 .
  • Latha. K, Jose, Cyriac (2020) ‘INDAM -2020’- Sixth Conference of the Indian Academy of Management. International Conference on ‘Architecting Indian Management Scholarship in the Era of Disruption’. Title:  Adoption and use of e-commerce in SMEs. A Study Conducted Among Selected Rubber Products Manufacturing Units in Kerala, held at IIM Trichy, 2-4 January 2020.
  • Latha.K (2019). International Conference on ‘Business and Entrepreneurship Development in a Globalized and Digitalized Era. Title: Adoption of Digital Technology: A Driving Force of Business Growth of SMEs: An Empirical Investigation among Rubber Products Manufacturing SMEs in the State of Kerala. 16th Annual World Congress of Academy for Global Business Advancement (AGBA) in association with IIT-Delhi (GIFT society), IIM Rohtak and Millikan University USA, held at IIT-Delhi from 2-4 July, 2019.
  • Latha.K (2019). International Marketing Conference. Title:  Integration of digital technology in Small and Medium Enterprises (SMEs) and its impact on perceived organizational Performance: An empirical investigation among enterprises in the state of Kerala, North American Society for Marketing Education in India (NASMEI), IIM-INDORE, 26-28 July, 2019
  • Latha.K, George, Roji. (2019). SSIP Annual Conference on Student Innovation, Startups and Ecosystem. Title: Social Entrepreneurial Venture for Women Empowerment: An enquiry through rural dairy cooperatives of Kerala, Entrepreneurship Development Institute of India(EDII), Ahmedabad, Gujarat, AICTE & Government of Gujarat held at EDII Ahmadabad, 6th,7th June 2019.
  • Latha.K (2018). International Conference on ‘Business and Entrepreneurship Development in a Globalized and Digitalized Era’ Title: Women Empowerment through Rural Women Worker Cooperatives: An Empirical Study with Special Reference to Dairy Cooperatives in Kerala, India, Organized by Millikin University, USA and 23 other universities of Thailand, Malaysia, USA, IIT – Delhi etc. held at NIDA Business School, Bangkok 1- 4 July, 2018.
  • Latha.K (2018).  International Conference on ‘Worker Cooperatives’. Title: Impact of Dairy Cooperatives on the Women Empowerment of Rural Kerala: An Empirical Study with Special Reference to Dairy Cooperatives., Organized by ILO, International Cooperative Alliance (Asia- Pacific), European Union and IIM – K held at IIM-K, 29, 2018 to May 1, 2018.
  • Latha.K (2017) International Conference on “Entrepreneurship & Sustainability. Title: Do the Perception level of Managerial and Non-managerial Personnel Differ? A Skill India Perspective organized by “International Association of Research & Development Organization (IARDO) In Association with Footwear Design & Development Institute, (FDDI), Noida, Uttar Pradesh (Ministry of Commerce and Industry, Government of India held at Indian Federation of United Nations Associations, New Delhi, July 16, 2017.
  • Latha.K (2017) Summer Marketing Conference – International Conference on Creating Customer Value. Title: Consumer Behaviour and Consumption Pattern on Branded Instant Noodles: Empirical evidence from consumers of Kerala IIM – Indore – NASMEI, , IIM – Indore in collaboration with North American Society for Marketing Education in India (NASMEI),  Jul. 27-29, 2017.
  • Latha.K, (2016) International Conference on Rewriting the Roles: Advancing Employment Relations in work environment’. Title:  Impact of Industrial Relations on Organizational Performance – A Study of Kerala Based Rubber Products Manufacturing Industry, at XLRI Jamshedpur, Dec. 3-4, 2016.
  • Latha.K (2020) International Social Science Research Colloquium, 2020 Title: An investigation on the Perceptiveness of Managers and Workmen on Industrial Relations in the Rubber Products Manufacturing Industry of Kerala organized by SCMS Cochin School of Business on 10th & 11th December 2020.
  • Latha.K (2012). International conference on ‘Management Next – New Paradigms and Innovations. Title: An Evaluation of Innovative Management Practices in an Indian Manufacturing Unit with Special Reference to Organizational Efficiency, held at S.B College, Changanacherry, Jan. 13-14, 2012.
  • Latha.K (2010). International Conference on Rural Markets, (ICRM 2010). Title: The Self Help Group Bank Linkage Programme (SBLP) – Issues that challenge the sustainability of SHGs and the possible solutions, organized by Institute of Human Resources Advancement, University of Colombo, Sri Lanka & M G University, Kottayam, held at M G University, Kottayam, Kerala. Jan 1-4, 2010.

Publications / Chapters/ Cases/ Book Review.

Publications in UGC CARE List Journals(selected)

  • Latha.K, Uthaman Akshay Amiya.R Nair (2019). Consumer attractiveness towards Green products of FMCG sector, Journal of Gujarat Research Society, vol.21, issue, 8, Nov, 212 – 222 (2019).
  • Latha.K, Laju Parvathy (2019).  A study to analyze green marketing in Automobile industry, Journal of Gujarat Research Society, vol.21, issue, 8, Nov 2019, 212 – 222(2019).
  • Latha.K, Jose, Amrutha (2019). A study on how the concept of green economy utilized in “Nava Keralam’ project by Kerala Govt., Journal of Gujarat Research Society, vol.21, issue, 8, Nov 2019, 212 – 222(2019).
  • Latha.K, George, Roji. (2018) Business and Entrepreneurship Development in a Globalized and Digitalized Era”, Business Development and Women Empowerment Through   Rural Women Worker Cooperatives: An Empirical Study With Special Reference To Dairy Cooperatives In Kerala, India, Advances in Global Business Research — ISSN  1549 –– 9332, Volume # 15 (Issue # 1) Page no -. 529 to 543. ISSN 1549 – 9332, Oct 2018.
  • Latha.K(2018). Impact of dairy cooperatives on the women empowerment of rural Kerala: an empirical study with special reference to dairy cooperatives, International Conference on Worker Cooperatives IIM – K, ILO, International Cooperative Alliance(Asia- Pacific) 174-183, 2018, ISBN.978-81-926239-4-8, May 2018.
  • Latha.K(2017). Consumer Behaviour and Consumption Pattern on Branded Instant Noodles: Empirical evidence from consumers of Kerala, IIM – Indore – NASMEI Summer Marketing Conference – International Conference on Creating Customer Value, Emerald Publishing (India) Pvt. Ltd. ISBN: 978 – 1 – 78635-416-7, May 2017.
  • Latha.K(2017). Consumer Behaviour and Consumption Pattern on Branded Instant Noodles: Empirical evidence from consumers of Kerala, IIM – Indore – NASMEI Summer Marketing Conference – International Conference on Creating Customer Value, Emerald Publishing (India) Pvt. Ltd. ISBN: 978 – 1 – 78635-416-7, May 2017.
  • Latha.K, George, Roji, (2016)   Impact of industrial relations on organizational performance – a study of Kerala based rubber products manufacturing industry. Rewriting the Roles: Advancing Employment Relations in work environment’, XLRI Jamshedpur, Excel Publications, ISBN-978 -93-85777-77—6, page-13 to 15, Dec 2016.
  • Latha.K, George, Roji (2015). Sustainable Industrial Relations Factors in Kerala Rubber Products Manufacturing Industry. International Index Journal ‘Paripex’-Indian Journal of Research. ISSN No.2250 -1991, Volume: 4, No.4 October 2015, (Impact Factor: 3.4163).
  • Latha.K, (2013). Training & Development Programmes for Improved Employee Performance: A comparative study of Selected Organizations from Rubber Products Industry and newspaper Industry. Asian Journal of Multidimensional Research (AJMR) Vol. 2, Issue 2, Feb 2013 (ISSN Online): ISSN No. 2278-4853, Listed at: Ulrich’s Periodicals Directory, ProQuest, USA.

FDP/MDP/Workshop/Consultancy Offered

  • Functioned as resource person in the 4-day FDP on ‘Entrepreneurship Development’ conducted in association with ICT, IEDC and Kerala Start up mission, on Sep. 24-25, 2019 at Saintgits College of Engineering.
  • Functioned as a resource person of MDP for young entrepreneurs as part of Rural Self Employment Training programs of State Bank of India in 2016, 2016, 2018 and 2019.

Other Achievements

  • Accredited Management Teacher by All India Management Association
  • Best Research Paper Awards
  • Session Chair award

Professional Membership

  • Member, Academy for Global Business Advancement (USA)
  • Member, NIPM

Contact Details

Mobile: +91 9447019173

Email: latha.k@saintgits.org

Quick Contact

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