Dr. Sreya R.

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Dr Sreya R.

Dr. Sreya R.

Designation: Assistant Professor (Senior)

Area: Marketing

Education:  B. Tech., MBA, Ph.D.

 

Overview

Dr Sreya has 4 years of teaching experience in Post Graduate and Under Graduate programmes in Business Administration. She was awarded the Junior Research Fellowship in Management by the UGC and conducted her doctoral research in the area of Online Retailing from Kannur University as a funded candidate of the UGC.  She has authored a chapter in an edited book, published articles in journals and conference proceedings. Her areas of interest include Business Statistics, Quantitative Techniques, Consumer Behaviour, Retail Management, Social and Digital Media Marketing.

 

Educational Qualifications

  • PhD (Management)- 2013-19, Kannur University, Area: Marketing
  • MBA (Marketing & Finance) – 2009-11, Kannur University.
  • Tech (Biotechnology & Biochemical Engineering) – 2003-07, University of Kerala.

 

Work Experience

Teaching

  • Assistant Professor (Sr), Saintgits Institute of Management, Kottayam, Kerala, from, March 2020
  • Assistant Professor, S.E.S College, Kannur, Kerala, June 2017 to September 2019
  • Lecturer, Department of Management Studies, Kannur University, Kannur, September 2012 to December 2013.

 

Research

  • Part-time Research Scholar – Doctoral Programme Jun2017- May2019.
  • Full-time Research Scholar – Doctoral Programme Dec2013- May2017.

 

Industry

  • Sales Co-ordinator – Eiesys Technologies and Life Care Pvt Ltd, Kannur, Mar 2012 to Sept 2012

 

Areas of Interest

  • Consumer Behaviour, Social and Digital Media Marketing, Retail Management

 

Papers presented

National Conferences/Seminars

  • Sreya R & Raveendran P.T(2019).Gender differences towards Perceived risk of Online Shopping, National Conference on Higher Education Metamorphosis: Quest for Quality organized by, Anekant Institute of Management Studies, Pune, 4th & 5th Oct 2019

 

  • Sreya R & Raveendran P.T (2016).Returns Policies offered by Online Retailers- A Case Study National Conference on Redefining boundaries-the digital way organized by, Sinhgad Buisness School, Pune, 17th & 18th Feb 2016
  • Sreya R & Raveendran P.T(2016) Influence of Demographic Factors on Online Shopping Behaviour of Students in Kerala, National Conference on Management Perspectives on Changing Socio-Economic Environment: Vison and Challenges Science, organized by, Anekant Institute of Management Studies, Pune, 7th & 8th Oct 2016
  • Sreya R & Raveendran P.T(2015) A Study on Internet of Things and the Retail Sector, National Conference on Science, Technology and Management: New Horizons, organized by, Anekant Institute of Management Studies, Pune, 7th & 8th Oct 2015

 

Publications / Chapters/ Cases/ Book Review

Research Articles in Books

  • Sreya R & Raveendran P.T(2017). Is there Gender Differences in Propensity to Pay Online. In K.P Muraleedharan (Ed.), Marketing Management Innovations and Strategies, Broadway Publishing House, Panjim-Goa, 240-247

 

Research Articles in Refereed /ISBN/ Indexed Journals

  • Sreya, R & Raveendran P. T (2017).Is there gender differences in products bought online? Erudition 11(2), 32-36.
  • Sreya, R & Raveendran P.T (2016). Effect of shopping orientations on attitude towards online shopping-A multiple regression approach. Management Insight. 12(2), 51-57.
  • Sreya, R & Raveendran P.T (2016). Dimensions of perceived risk in online shopping- A factor analysis approach. BVIMSR’S Journal of Management Research. 8(1), 13-18.
  • Sreya, R & Raveendran P.T (2015). Bridging the gap between Bricks to Clicks- An Analysis of Online Apparel Retailers in India. International Journal of Exclusive Management Research. 8(2),25-29.

 

FDP/MDP/Workshop/Consultancy Offered

  • FDP on “HR Analytics using SPSS”, Saintgits Institute of Management, Kottayam, October 2020

 

Professional membership

National

  • Life Member, Indian Society for Training & Development, Cochin Chapter

 

Other Achievements

  • Qualified National Eligibility Test for Lectureship (UGC NET) in Management – 2012
  • Awarded Junior Research Fellowship by UGC in Management-2012

 

Contact Details

Mobile: 9995998015

Email: sreya.r@saintgits.org

Quick Contact

SAINTGITS INSTITUTE OF MANAGEMENT

Kottukulam Hills, Pathamuttom
PO Kottayam, Pin – 686532, Kerala

Tel: +91 481 2435960

Email: dean.sim@saintgits.org

For Admission please contact:
Anju Anna Jacob
Admissions Officer
+91 9895903278, +91 8129702585
anjukakkad@saintgits.org

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