Dr Thomas Varghese

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Dr Thomas Varghese
Dr Thomas Varghese

Dr Thomas Varghese

Designation: Associate Dean & Professor
Area: Marketing
Education: BSc (Engg), MBA, FDP (IIM A), PhD
Professional Experience: 
Industry: 20 years
Academic: 16 years

 

Overview

Dr. Thomas Varghese is a graduate in Electrical Engineering from Regional Engineering College, Calicut (NIT Calicut) and MBA from Madras University. He completed the Faculty Development Program (FDP) at IIM Ahmedabad and took a Ph.D. in Marketing from Cochin University of Science and Technology (CUSAT).
He has an industrial experience of more than 20 years in Cummins India Group companies with last position as AGM in Marketing at Cummins Power Solutions Ltd. He moved to academics in 2002 and was Director of the MBA Programme at DC School of Management and Technology, Vagamon prior to joining Saintgits Institute of Management.
Research areas include: Services Marketing, Strategic Marketing, and Industrial Marketing

 

Educational Qualifications

  • Ph.D. – Cochin University of Science & Technology
  • MBA (Marketing) – Madras University.
  • FDP – Indian Institute of Management, Ahmedabad (IIM-A)
  • BSc Engg (Electrical Engineering) – Regional Engineering College, Calicut (NIT-C).
  • Accredited Management Teacher in Marketing Management (AIMA, New Delhi)

Work Experience

1. Teaching

  • Professor in Marketing, DC School of Management, Vagamon 2003-07
  • Professor in Marketing, Saintgits Institute of Management since July 2007

2. Academic Administration

  • Director, MBA Programme, DC School of Management, Vagamon 2005-07
  • Associate Dean at Saintgits Institute of Management since 2013

3. Industrial

  • 20 years experience in manufacturing, after-sales service, projects and industrial marketing
  • Has handled various service and marketing related positions at different parts of the country including Zonal Coordinator and Asst General Manager in Cummins Group

4. Others

  • Chief Mentor, MBA Programme, Saintgits Institute of Management, October 2010
    Was the coordinator for the collaborative program between Saintgits and California Institute of Technology (Caltech, USA) in ‘New Product Development for Developing World’

Areas of Interest

  • Industrial Marketing,
  • Services Marketing and
  • Strategic Marketing

Papers Presented

International Conferences

  • ‘Creating Brand Preference in the Health Insurance Market’, paper presented at the international conference on Branding, organized by IMT Ghaziabad and Greenwich University, UK at Ghaziabad on Nov. 4-5, 2009
  • ‘Building Brand by Adopting the Practice of Putting Customer First and Providing Real Value’ at the International Conference on Brand Management ICBM 2010 organized by IMT Ghaziabad and Greenwich University, UK at Ghaziabad on Jan. 9-10, 2010
  • ‘Influence of Technical Support on Brand Image among B2B Customers at the International Conference on Brand Management ICBM 2010 organized by IMT Ghaziabad and Greenwich University, UK at Ghaziabad on Jan. 9-10, 2010
  • ‘Managing India’s Energy Needs: Factors Influencing Economy of Wind Energy’, presented at the International Conference on Global Business organized by Global Strategic Management Inc, Michigan at Chennai, Mar. 24-26, 2011
  • ‘A Comparative Study of Consumer and Marketer Perceptions in the Health Insurance Market’: Paper presented at the International Conference ‘BITMED 2011’ organized by Global Strategic Inc, Michigan & Bangalore University at Bangalore on Sep. 21-23, 2011
  • ‘The impact of Personal factors on HI purchase’ paper presented at International Conference of Emerging Markets 2015 organized by IMT Dubai at Dubai on Jan. 20–22, 2015

National Conferences

  • ‘Hindrances to the Growth of Health Insurance’: paper presented at the National Conference on Banking and Financial Services organized by Saintgits Institute of Management, Kottayam on Sep. 8-9, 2008
  • ‘From Product Marketing to Solutions Marketing’, presented at the National seminar on Strategic Marketing for the Emerging Environment’ organized by Cochin University of Science & Technology at Kochi on Mar. 29-30, 2009.
  • ‘Energy Security and Renewable Energy’ paper presented at the National Seminar, India 2050: Vision and Strategy, organized by Albertian Institute of Management, Cochin on Oct. 29-30, 2009.
  • ‘Moulding the Future of the Nation through Quality Education’: paper presented at the national seminar on ‘Value Based Management Practices’ organized by Department of Management Studies, Mangalam College of Engineering, Kottayam on Dec. 4, 2009.
  • ‘Consumer Awareness and Marketing Activities of Health Insurance Companies’: paper presented at the National Conference on ‘Doing Business in India’, organized by IFIM Bangalore, Dec. 18-19, 2009
  • ‘Wind Energy for Sustainable Development’, presented at the National Seminar organized by Dept of Management Studies, Mangalam College of Engineering, Kottayam on Feb. 11, 2011
  • ‘Enablers of Customer-Oriented Marketing’ at the National Symposium, ‘INDIFED’ organized by Annamalai University at Chennai on Mar. 24-25, 2011
  • ‘The Changing Context of Marketing’, presented at Management Next: New Paradigms and Innovations’ Conference at SB College, Changanacherry on Jan. 13-14, 2012
  • ‘Management Education, Purpose & Deliverables’ presented at National seminar on Strategic Restructuring of Management Education organized by Sree Narayana Guru inst. of Science & Technology on Nov. 16-17, 2012
  • ‘Market Potential Study of Solar Energy Based Invertors’ National Conference on Marketing at SB College, Changanacherry on Jan. 10-11, 2013
  • ‘Creating Brand Image through Service Excellence’ International Conference on Innovative Practices Business Excellence at Rajagiri Business School, Jan. 13-14, 2013

Publications / Chapters/ Cases/ Book Review

International Journals

  • ‘Cummins India: Brand Leadership Through Service Excellence’, Emerald Publishing ‘Journal of Indian Business Research’; Vol.2 No. 3, 2010
  • ‘A Comparative Study of Consumer and Marketer Perceptions in the Health Insurance Market’: Paper published in the ‘Journal of Marketing Management’ (Electronic) published by Global Strategic Inc, Michigan, USA, October 2011.
  • ‘Health Insurance Marketing: Problems and Prospects’ paper presented in The International Journal’s Research Journal of Social Sciences, Vol.2 Issue 5, 2012
  • ‘Customer Expectations and Perceptions in Physical Fitness Service’ paper presented in The International Journal’s Research Journal of Social Sciences, Vol.3 Issue 11, 2014, ISSN 2251-1571

National Journals

Consumer Awareness and Marketing Activities of Health Insurance Companies’: paper published in ‘Focus’ – Journal of IFIM Business School, Bangalore, April & October 2009.

Edited Volume Chapters

  • ‘Creating Brand Preference in the Health Insurance Market’, paper published in the edited volume, Brands Rising as Products Fall’ published by Macmillan for IMT Ghaziabad and Greenwich University, UK in 2008
  • ‘Enablers of Customer Oriented Marketing’ in ‘Indian Industry, Fostering Economic Development published by Annamalai University, 2011
  • ‘Influence of Technical Support on Brand Image among B2B Customers’ in the edited volume , ’Brand Research’ published by Macmillan for IMT Ghaziabad and Greenwich University, UK in 2009

Edited Volume Published

  • Edited, ‘Marketing in the Post Recession Era’ published by Excel Publishing, Delhi in 2011 on behalf of Saintgits Institute of Management.
  • Edited, Emerging Dimensions in Marketing published by Excel Publishing, Delhi in 2013 on behalf of Saintgits Institute of Management.

FDP/MDP/Workshop/Consultancy Offered

Conferences/Seminars Organized

  • Coordinator for the Seminar on ‘The Future of Insurance in India’ organized by Saintgits Institute of Management in April 2008
  • Coordinator for the National Conference, ‘Emerging Dimensions in Marketing’ (EDM2010) organized by Saintgits Institute of Management on Nov. 19-20, 2010
  • Coordinator for the National Conference, ‘Emerging Dimensions in Marketing’ (EDM2012) organized by Saintgits Institute of Management on Nov. 21-22, 2012

Professional Membership

  • Member- AIMS
  • ISTD
  • ISTE

Contact Details
Mobile: +91 9447856300
Email: thomas.varghese@saintgits.org

Quick Contact

SAINTGITS INSTITUTE OF MANAGEMENT

Kottukulam Hills, Pathamuttom
PO Kottayam, Pin – 686532, Kerala

Tel: +91 481 2435960

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Anju Anna Jacob
Admissions Officer
+91 9895903278, +91 8129702585
anjukakkad@saintgits.org

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