Designation: Assistant Professor
Areas: Business Analytics, Operations & Finance
Education: MBA (Finance), BE (Electrical & Electronics)
Mr. Balu J completed his Master of Business Administration from Mahatma Gandhi University and completed his Bachelor of Engineering from Karpagam University. His professional experience includes three years as a Senior Operational Analyst at Envestnet and he was an Assistant Professor at a leading B School for four years. He brings to the table a unique blend of analytical and educational expertise. He is happy to have the best of both worlds – an analytical brain that understands numbers and an education background that can make sense of it all! His areas of interest include Data Analytics, Operations and FinTech. Currently, he is pursuing his Doctoral Programme at Kerala University of Fisheries and Ocean Studies.
- MBA (Finance), Bharata Mata Institute of Management, Kakkanad, Ernakulam,
- BE (Electrical & Electronics) Karpagam University, Coimbatore, Tamil Nadu. 
- UGC-NET -Management [2018, 2019, 2020 & 2021]
- Assistant Professor at LEAD College of Management, Dhoni, Palakkad. [ 2019 2023]
- Senior Operations Analyst at Envestnet Inc, Technopark, Thiruvananthapuram. [2015-2018]
- Part Time Research Scholar at Kerala University of Fisheries and Ocean Studies [2020 -]
Areas of Interest
- Business Analytics
J, Balu. (2020). A study on market potential of print news media among Gen Z with special reference to Palakkad District, Kerala [Review of A study on market potential of print news media among Gen Z with special reference to Palakkad District, Kerala]. In Business Trends: Issues and Implications (pp. 38–42). Excel India Publisher.
J, Balu. (2020). Impact of Kudumbasree on enabling rural women in Palakkad [Review of Impact of Kudumbasree on enabling rural women in Palakkad]. In Sustainable Solution – A key to challenges and opportunities in business, management, and entrepreneurship.
J, Balu & Uma, K. (2022). The paradigm shift of Kirana stores into digital with reference to the pandemic -case study on cashless economic revolution in India International Journal of Accounting and Financial Management Research (IJAFMR), 11(1).
ISSN (P): 2249–6882; ISSN (E): 2249–7994
J, Balu, & Raju, S. (2019). A study on the factors influencing the process flow of returned goods for optimizing the reverse logistic systems of e-commerce. The International Journal of Analytical and Experimental Modal Analysis, XI(XII).
ISSN No :7021-2008,UGC CARE A List,6.3 Impact Factor
J, Balu, & RAJU, S. (2019). Impact of employee engagement by communication, leadership and performance appraisal as predictors of job performance with special reference to manufacturing. Journal of Interdisciplinary Cycle Research, XI(XII).
ISSN No : 0022-1945, UGC CARE A List,6.2 Impact Factor