Dr. Seethu John


Designation: Associate Professor & Head
Department: Commerce
Professional Experience: 16 Years

Educational Qualifications

Doctoral Degree

  • Ph.D. in Commerce

Postgraduate Degrees

  • Master of Commerce (M.Com) – Mahatma Gandhi University, 2001
  • Master of Arts in Child Care and Education (MA CC&E) – Alagappa University, 2006
  • Master of Business Administration (MBA) – Pondicherry University, 2021

Undergraduate Degrees

  • Bachelor of Commerce (B.Com) – Mahatma Gandhi University
  • Bachelor of Education (B.Ed) – Mahatma Gandhi University, 2006

Professional Certification

  • State Eligibility Test (SET) – 2006
  • Microsoft Office Specialist – 2013

Research Interests

  • Corporate Law
  • Business Law
  • Marketing
  • Strategic Management
  • Personal Investment
  • Behavioural Finance

Publications

Journal Publications

  • “A Study on Backwater Tourists’ Preference Relating to Services Offered with Special Reference to Kumarakom Backwater Tourism.”
    Published in KAAV International Journal of Economics, Commerce & Business Management, Vol. 3, Issue 2, 2016. (ISSN: 2348-4969, Impact Factor: 6.9071)
  • “Educational Institutional Websites: A Study on the Effect of Gender Factor in Influential Variables for Selecting a College with Special Reference to Kottayam District.”
    Published in AARF International Research Journal of Management and Commerce, Vol. 5, Issue 1, January 2018. (ISSN: 2348-9766, Impact Factor: 5.564)
  • “Are Economic Knowingness, Attitude and Behaviour of Individuals Leading to Economic Sustainability?”
    Published in Studies in Indian Place Names, UGC Care Listed Journal, ISSN: 2394-3114, March 2020.
  • “Is Political Candidates/Leaders Acting as a Brand Marketing Tool to Build Image Among Voters?”
    Published in Tathapi, UGC Care Listed Journal, Vol. 19, Issue 31, June 2020. (Impact Factor: 5.60)
  • “A Study on Consumer Behaviour and Satisfaction Towards Retail Stores with Reference to Kottayam District, Kerala.”
    Published in International Journal of Mechanical Engineering (Scopus Indexed, UGC-CARE Group II), Vol. 6, No. 3, December 2021.
  • “Customer Satisfaction in Retail Services: A Study with Reference to Kottayam District in Kerala.”
    Published in Salud, Ciencia y Tecnología – Serie de Conferencias, 2024.( Scopus Indexed)
    DOI: 10.56294/sctconf2024907

Conference Proceedings

  • “The Instant Gratification of Consumers through E-Commerce – A Study Amidst COVID-19.”
    National Conference, Sacred Heart College Chalakudy, May 2021.
  • “A Study on Consumer Gratification Towards Retail Traders at Kottayam, Kerala.”
    International Seminar, Jamal Mohamed College.
  • “A Study on Effect of In-Store Services in Enhancing Customer Satisfaction with Special Reference to Gramapanchayat of Kottayam.”
    International Conference organised by Hindustan College of Arts and Sciences in association with Singapore South Asia Chamber of Commerce and Industry, 2024.

Book Chapter

  • “Finance, Banking and Insurance.”
    Published in a record event book on COVID-19 and its Impact, ESN Publications, Chennai.
    ISBN: 978-93-90781-06-5

Book Publication

  • Co-Author: Entrepreneurship: From Ideas to Impact
    Publisher: B K Publishing House, India
    First Edition: 2025
    ISBN: 978-8199000179

Papers Presented

  • “Make in India – To Make India a Manufacturing Hub.”
    National Conference at Marian College Kuttikkanam, 2016.
  • “Impact of Online Brand Trust and Sales Promotion as Competitive Strategies in Online Buying Decisions.”
    National Conference, Baselius College, 2019.
  • “The Instant Gratification of Consumers through E-Commerce – A Study Amidst COVID-19.”
    National Conference, Sacred Heart College, 2021.
  • “Service Sector in India: Making New Avenues in the Indian Economy.”
    International Seminar, Jamal Mohamed College, 2021.
  • “Effect of In-Store Services in Enhancing Customer Satisfaction with Special Reference to Gramapanchayat of Kottayam.”
    International Conference, Hindustan College of Arts and Sciences, 2024.
  • “User Attitude Towards Online Behavioural Advertising.”
    International Conference organised by Mar Thoma College of Science and Technology, 2024.
  • “From Coast to Corridor: Assessing Vizhinjam Port’s Role in Logistics Transformation and Wealth Creation.”
    National Conference at PSG College of Arts and Science, 2025.
  • “Effects of Reverse FinTech Socialisation and Digital Financial Literacy on FinTech Self-Efficacy Among Digital Grey Immigrants.”
    International Conference ICNGB-2026.

Workshops / Faculty Development Programmes

Participated in several national and international workshops, FDPs, and research training programmes including:

  • Data Analysis in Social Sciences – St. Stephen’s College Uzhavoor (2018)
  • International Accounting Standards Seminar – KG College Pampady (2019)
  • Faculty Development Programme on Quality Enhancement – Kristu Jayanti College (2020)
  • Online Teaching Workshop – IIT Bombay (2020)
  • Innovations in Management Education and Research – University of Delhi (2020)
  • Research Capability Building Programme – St. Berchmans College (2021)
  • NAAC Revised Accreditation Process Workshop (2022)
  • Outcome Based Education and Generative AI in Teaching and Research (2024)

Achievements

  • Best E-Lecture Award – REST Society for Research International, Tamil Nadu (2020)
  • Certificate of Appreciation for contribution to book chapter publication on COVID-19 research event (ESN Publications, Chennai).

Professional Membership

  • Lifetime Member – Indian Accounting Association
  • Lifetime Member – REST Society for Research International

Resource Person

  • Served as Session Chair (Strategic Management Track) at the International Conference on Global Business and Societal Reset (2022).

Additional Roles and Responsibilities

  • Head of Department (since 2025)
  • IQAC Coordinator (2024)
  • Coursera Coordinator (2021)
  • Academic Coordinator – B.Com Taxation & M.Com Finance and Taxation
  • NAAC Steering Committee Coordinator (2021)
  • Staff Council Member (since 2017)
  • Soft Skills and Public Speaking Club Coordinator
  • Surprise Inspection Squad Convenor
  • Magazine Staff In-Charge
  • Programme Coordinator – B.Com Taxation (2018)
  • National Seminar Coordinator – Corporate Governance and Its Emerging Dimensions (2016)

Online Certifications and Skill Development

Completed multiple international certification courses through Coursera, Udemy, LinkedIn Learning, and global universities in areas such as:

  • Digital Marketing
  • Strategic Management
  • Consumer Behaviour
  • Leadership and Emotional Intelligence
  • Positive Psychology
  • Market Research
  • Integrated Marketing Communication
  • Capital Markets
  • Sustainability Development Goals

Contact Details

Phone: 9447109856

Email ID: seethu.john@saintgits.org (Official)

                  so2278@gmail.com (Personal)