Mr. Richu Mathew

Designation: ASSISTANT PROFESSOR & RESEARCH ASSOCIATE
Education:

  1. CMA Intermediate
  2. Master of Commerce (Finance) from St Berchmans College, Changanasserry
  3. Bachelor of Commerce (Finance and Taxation) from Baselius College, Kottayam
  4. UGC NET with JRF in Commerce
  5. State Eligibility Test in Commerce

CERTIFICATIONS

  1. Diploma in Sales Tax Practise from National Centre for Labour & Learning
  2. Microsoft Office Specialist in MS Excel

Professional Experience: 

TEACHING

  1. FDP Substitute Lecturer, Department of Commerce, Baselius College, Kottayam
  2. Government Guest Lecturer, Department of Commerce, Kuriakose Elias College, Mannanam

RESOURCE PERSON

  1. SPSS Workshop, organised by Post-Graduate Department of Commerce, College of Applied Sciences (IHRD), Karthikappally held on 04th January, 2025
  2. SPSS Workshops for post-graduate students, organised by Post Graduate Department of Commerce, Baselius College, Kottayam from 2017 to 2024
  3. 30 hours Placement Orientation Training organised by IQAC & Career Placement Cell, Bishop Speechly College for Advanced Studies, Pallom for 2022-2023
  4. “The Art & Science of Doing Project”, Project Orientation Class for Post Graduate students, Department of Commerce, Catholicate College, Pathanamthitta held on 08 March, 2022

Post-Graduation:

Master of Commerce (Finance) from St Berchmans College, Changanasserry (2017)

Under Graduation: 

Bachelor of Commerce (Finance & Taxation) from Baselius College, Kottayam (2015)

Research Interest: Marketing

Paper Presentation/Publications/Online Courses (if any):

PRESENTATIONS

1) “Place Brand Equity to Predict Future Behavioural Intentions – Evidences From Kerala Tourism”, presented at International Seminar on Purvodaya: A Pathway to Vikshit Bharat, organized as part of 44th Annual Conference of Orissa Commerce Association on 28th and 29th December, 2024.

2) “Place Brand Equity, Intention to Revisit and Intention to Recommend – A Study on Kerala Tourism”, presented at International Conference on New Horizons in Commerce, Economics and Management held on 15th and 16th March, 2024.

3) “Review of Memorable Tourism Experience, Place Brand Equity, Tourist Satisfaction and Behavioral Intentions of Tourists”, presented at International Conference on Contemporary Issues in Commerce and Management held on 4th and 5th August, 2022

4) “Prospects and Challenges of Start-ups in Kerala”, presented at International Conference on Entrepreneurship in the Era of Innovation and Disruption held on 12th November, 2019.

5) “Analysis of Interrelationship among Brand Equity, Customer Satisfaction and Repurchase Intention: A Study with reference to Smart Phone Users of Kottayam District”, presented at National Conference on Strategies For Scalability and Sustainability of Business Ventures held on 14th and 15th February, 2019.

6) “Quality of Work Life in Banks – A Comparative Study of Public and Private Sectors of Kottayam District”, presented at 2nd International Conference on Engineering Technology, Science and Management Innovation held on 2nd September 2018.

7) “A Study on Effect of Demonetisation on Daily Wage Earners”, presented at National Level Seminar on Recent Trends in Business and Finance held in March 2018.

8) “Analysis of Impact of Demonetisation”, presented at National Level Paper Presentation Competition on Winds of Change: 25 Years of Economic Reforms held in November 2016.

9) “Feasibility of laundry business with special reference to Kottayam district”, presented at International Seminar on Prospects and Challenges of Entrepreneurship in this Era held in November 2014.

PUBLICATIONS

Journal Publications

1) “Audience Approach towards OTT Media Service Based and Movie Theatre Based Release of New Films, Post Lockdown”, Research and Reflections on Education, Vol. 19 No. 01A, April 2021, pp 45-48, ISSN 0974 – 648.

2) “Prospects and Challenges of Startups in Kerala”, Think India Journal, Vol. 22, Issue 10, November 2019, pp 5372 – 5380, ISSN:0971-1260.

3) “Effectiveness of Skill Development through Additional Skill Acquisition Programme”, International Journal of Research and Analytical Reviews (IJRAR),Vol. 6, Issue 1, January 2019, pp 1056-1063, E-ISSN 2348-1269.

4) “Quality of Work Life in Banks – A Comparative Study of Public And Private Sectors of Kottayam District”, Journal of Emerging Technologies and Innovative Research (JETIR), Vol. 5, Issue 9, September 2018, pp 130-136, ISSN-2349-5162.

5) “Analysis of Brand Equity and Customer Satisfaction of Smart phone Users of Kottayam District”, New Numbers & Letters, Vol. VIII Issue 1 Dec. 2017, pp 95-100, ISSN-2320-8317.

Chapters in Edited Books

1) “A Study on the Effect of Demonetisation on the Income of Daily Income Earners”, Recent Trends in Business and Finance, May 2018, pp 86-94, ISBN: 978-93-81888-13-1

2) “Experiential Tourism – A Means to Enhance Brand Experience of Kerala as a Tourist Destination”, The Art of Travel and Tourism, 1st Edition, September 2022, pp 11-18, ISBN 9789391700386

Achievements:

Contact Details: MAPPANADIYIL (H), RUBBER BOARD P.O., KOTTAYAM

Phone: +91 9447 17 9029         

Email ID: richu.mathew@saintgits.org